Associazione Teatrale Autori Vivi
Brand Identity - 2019
Live Authors.
The project of the brand and of the guidelines for the coordinated image of this association stems from the admiration of the idea that it leads: to publish, make known and bring on stage only living theatrical authors, in contrast with the widespread trend that prefers great authors of the past as a guarantee of palatability for the public.
I feel, therefore I am.
The problem to be solved was in communicating the "live" attribute referred to the authors. Proceeding in order, we reduced the author's pen to one line. The line drops a drop. The drop is both the minimum unit of ink, which will go to work on the sheet, so much tear, a tangible sign of sentiment, and therefore of life, which comes out of the narrowed eye of the author, at the opposite end of the pen-line.
The mask.
The brand thus becomes a sign to be placed alongside the logo, or it can be used independently, even slightly inclined, becoming the extreme synthesis of a mask, where the line makes ambiguous reference to the shadow of the nose: a mask that explicitly brings us back to the theatre.
